Manage equity. Make decisions. Get back to work.

Manage your cap table with intuitive tools built to help founders and finance leaders make informed decisions without breaking stride.

Your equity platform should put you first

Manage equity and tokens with intuitive tools built to help founders and finance leaders make informed decisions without breaking stride.

Other equity platforms try to serve founders, VCs, and law firms at the same time. Pulley is focused on founders and finance teams, so we do things differently.

A simple, user-friendly UI

You won't have to spend time learning Pulley or pay a paralegal to use it. Expect crisp experiences focused on getting work done.

Fair, transparent pricing

With us, you know exactly what you're going to pay. And we've taken smart steps to keep costs manageable and push overhead down.

Your data is your data

We mean it. Multi-sided markets are great, but we're all in on founders. So, we don't monetize your data, and we'll never keep you from accessing it.

Real expert support

Get human support from industry experts at every step in your company’s journey. And our managed services team is here to help with any need.

Built to scale with you

Pulley is built to handle sophisticated stakeholder management, compliance, modeling, and liquidity challenges as your company expands.

Take command of your cap table

From seed to scale, Pulley gives you everything you need to manage equity and tokens in one simple, powerful platform. Built for founders. Trusted by finance leaders. Ready for what’s next.

Model your next round with confidence

Pulley helps founders and finance leaders explore dilution, SAFEs, and exit scenarios—all in one place. Save thousands in legal fees, avoid costly mistakes, and walk into investor meetings with a clear plan.

Launch liquidity on your terms

Pulley and Nasdaq Private Market help you design secure, custom liquidity programs for employees and investors—fully integrated with your cap table. Reward your team, simplify ownership, and stay in control.

Owning a company is a skill. Pulley helps you master it.

Grow with Pulley

Pulley isn't just for startups. It's scalable equity infrastructure built for every stage of growth.

As your company grows, equity gets more complicated and uncertain. Pulley extends to handle advanced equity challenges without losing the simplicity and clarity you count on.

Real support, real transparency

Our in-house experts review every Pulley cap table for accuracy, and our managed services team is available on-demand to help you move faster. With Pulley, pricing is unambiguous. And we’ll never monetize your data, ever.

Be audit-ready

• Built-in ASC 718 reporting

• Support for both GAAP and IFRS reporting standards

• Direct integrations with major accounting systems

• 409A valuation services

Think ahead

• Advanced scenario modeling and waterfall reports for M&A, fundraising, and employee liquidity events

• Integration with Nasdaq Private Markets to support liquidity

Equity management becomes exponentially complex as you scale. We chose Pulley because they turned that complexity into simplicity – letting us focus on building our product, not managing our cap table.

How much does Pulley cost? We’re happy to tell you.

Startup

Growth

Enterprise

• A stakeholder is an individual person who holds an ownership stake in your company. Angel investors writing checks for $50,000 or less count as half a stakeholder. Why? Because starting a company is hard, and we want to help.

Transition to Pulley

The only cap table management tool you’ll ever need.